Whatever you want in a vacation, there’s a Missouri for how you operate. The catch: MO isn’t the only state touting variety. Enter Mo — a genial, welcoming guide who can pair any visitor with their perfect travel M-O. In the first three years, the campaign helped generate 1.3M incremental visits and $1.5B in incremental spending.

Collaborators
Lydia Mattler, Creative Director
Chris Smith, Associate Creative Director
Cheryl Rockwell, Producer
Patrick Vaughn, Editor
Cody Stokes, Director