Field of Dreams
DEKALB
In 2022, Major League Baseball hosted a game at the Field of Dreams Movie Site — home of the world’s most famous corn. By making DEKALB the Official Corn Seed of MLB at Field of Dreams, we forged a highly visible connection between the brand and farmers in the heart of corn country. A special project for all, including this Iowa boy.
Collaborators
Mike Maurer, Group Creative Director
Zach Hicks, Creative Director, XM
John Roth, Production Director, XM
Tammy Cheatham, Producer
Dustie Carter, Director