Nowhere is sports more alive than at Buffalo Wild Wings. To prove it, we teamed up with pro athletes to surprise fans in restaurants across America. In addition to ample coverage and views, this campaign helped drive the brand to an eight-year high in key perception metrics. I even got to direct a few installments.

Collaborators
Tom Hudder, Executive Creative Director
Adam Reichmann, Creative Director
Nick Holder, Copywriter
Cassie Parker, Producer
Michael Kuhn, Editor