There was a time when a boy's only extracurricular activities were baseball and scouting. That's no longer the case. To draw the interest of parents and their sons, Boy Scouts of America needed a campaign that made scouting feel like the adventure it is—and the advantage it's always been.

Collaborators
Tom Hudder, Executive Creative Director
Zach Arnold, Creative Director
Joel Anderson, Editor
Tim Kemple, Director
Camp4 Collective