Nowhere is sports more alive than at Buffalo Wild Wings. To prove it, we teamed up with pro athletes to surprise fans at B-Dubs locations across America. Along with extensive coverage and millions of views, the campaign propelled the brand to an eight-year high in key perception metrics. I even had the chance to direct a few installments.

Collaborators
Tom Hudder, Executive Creative Director
Adam Reichmann, Creative Director
Nick Holder, Copywriter
Cassie Parker, Producer
Michael Kuhn, Editor