Tyson Foods wanted to showcase its support for hunger relief with a classic PR event. But instead of a photo op and an oversized check, we convinced them the best way to demonstrate their commitment was by supporting individuals already fighting hunger in their local communities.

Collaborators
Tom Hudder, Executive Creative Director
Liz Block, Creative Director
Nate Woodard, Creative Director
Cassie Parker, Producer
Stephen Grizzle, Editor
Michael Kuhn, Editor