Field of Dreams
DEKALB
In 2022, Major League Baseball hosted a game at the Field of Dreams Movie Site, home of the most famous corn field in the world. By making DEKALB the Official Corn Seed of MLB at Field of Dreams, we forged a highly visible connection between the brand and farmers in the heart of corn country. A special project for all, including this Iowa boy.
Collaborators
Mike Maurer, Group Creative Director
Zach Hicks, Creative Director, XM
John Roth, Production Director, XM
Tammy Cheatham, Producer
Dustie Carter, Director