Agronothon
Bayer Crop Science
Celebrated annually to kick of the season, Agronomy Week needed a shot in the arm to mark its fifth anniversary. To do it, we created the world’s first Agronothon — a live national telethon featuring everything from live music and stand-up comedy to a NASA scientist and scholarship fundraiser.
Collaborators
Mike Maurer, Group Creative Director
Cordell Jeffries, Creative Director
Eric Tatham, Art Director
Austin Fallin, Copywriter
Tennyson Tanner, Director